ASDA, the supermarket group owned by pile 'em high, sell 'em cheap US retailing giant, Wal Mart, is to boost its online home shopping service as it strives to provide 60% coverage across the UK by the end of the year.
The initiative, which comes after the firm announced £100 million of price cuts last month, is intended to provide stiff competition for deadly rival, Tesco.
Despite having recently invested a relatively modest £7 million in the operation the food retailer has put over 140,000 CDs, DVDs and games online at www.asda.com, with a simple promise - 'If it's available in the UK we've got it!' And with the service run from Jersey, anything sold under £18 comes tax-free, making the CDs/DVDs/games cheaper than in-store prices.
Whilst charging £9.77 for a typical chart album now, expectations are that this will fall to £8.97 over the next few days. Meanwhile, customers can pre-order items due to be released in the coming weeks, such as a DVD of 'The Aviator' starring Leonardo DiCaprio, which will be available at £13.97 ahead of its June 13th release.
Internet shopping continues to grow strongly - latest figures showing a 27% increase in 2004 to over £6 billion. Or 2.4% of the retail market. Music, video and games are the most established online categories with 2004 sales in excess of £500 million - one in ten of all entertainment bought online.
And by 2009 the internet's market share is predicted it be in excess of £1.3 billion with one in five purchases made online.
31 May 2005 © Moneyextra.com
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